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Top 10 artificial intelligence tools in video marketing: offering the best engagement solutions

8 mins

Jude Foster

Published by: Jude Foster

21 December 2023, 06:21PM GMT+00:00

In Brief

Discover the top AI tools that can revolutionize your video marketing efforts.

Learn how AI-powered tools can enhance engagement and drive better results in video marketing campaigns.

Explore a curated list of the best AI tools specifically designed for video marketing purposes.

Uncover the benefits of using AI tools in video marketing, including improved targeting, personalization, and analytics.

Top 10 artificial intelligence tools in video marketing: offering the best engagement solutions

Top 10 AI tools in Video Marketing: Best Tools for Engagement

Video marketing is no longer a 'nice-to-have', it has become a 'must-have' in every modern marketing strategy. Thanks to artificial intelligence, the marketing landscape is rapidly evolving, offering spectacular opportunities. Are you ready to boost your video marketing strategy and engage your audience like never before?

If your answer is a resounding yes, then this article is just for you. We have curated a list of the top 10 AI tools in video marketing that are guaranteed to enhance your engagement levels.

Remember: AI isn't here to replace us, it's here to make our work more effective, efficient, and engaging as marketers. So, let’s embrace the technology and let it work its magic!

1. Magisto

First on the list is Magisto. Best known for its use of Emotion Sense Technology, it has a unique ability to analyze raw footage for the most expressive moments. If you're looking to enhance your audience's emotional connection with your brand, then this tool might be the perfect choice for you.

  • Pros: Magisto's AI-driven technological edge helps to identify the best parts of the video to include, eliminating the time-consuming task of manually selecting scenes. Offering a user-friendly interface, it’s easy on beginner content creators as well.
  • Cons: The cost can be a turn-off for some businesses, especially small start-ups, and the level of customization might not satisfy all professional video editors.

2. Wibbitz

The second tool, Wibbitz, is a robust AI video creator designed specifically for business. With a focus on speed and effectiveness, using this tool may significantly reduce your video production time.

  • Pros: Wibbitz is a real asset when it comes to speedy production. Thanks to AI, it can transform text-based articles into engaging videos in just a few minutes.
  • Cons: The quick and automated process could sometimes result in videos that lack a personalized touch. It might not be the best fit if you're looking for highly creative, tailor-made content.

3. Lumen5

The third tool, Lumen5, works brilliantly for converting blog posts into informative video content. It uses AI to streamline the process, offering a beautifully intuitive experience.

  • Pros: It’s exceptionally easy-to-use platform makes it an ideal choice for beginners. With Lumen5, you can quickly turn your text-based content into catchy video presentations, increasing your audience engagement.
  • Cons: While Lumen5 excels in simplicity, it falls short in terms of advanced editing features. Professionals may find it somewhat limited.

4. Wave.video

Wave.video is another notable AI-driven tool for video marketing. It's loaded with a rich library of video clip footage and photo images, giving you endless possibilities to create unique and engaging content for your video marketing strategies.

  • Pros: With Wave.video, you get access to incredible customization capabilities. You can merge, cut, and edit multiple clips, add captions, stickers, watermark, and perform color grading. Plus, it supports native vertical and horizontal formatting, perfect for both social media and website marketing videos.
  • Cons: The pricing can be daunting for small businesses or startups. The free version offers limited features, while the premium versions which offer more advanced features may be a little expensive.

5. Promo.com

As the name suggests, Promo.com is all about creating stunning promotional videos for your business. It stands out with its ability to create professional-grade videos with minimal effort.

  • Pros: Promo.com offers a vast content library with millions of premium video clips available for use, all at a fixed cost. You have the flexibility to add your logo, text, and music to these clips to reflect your brand identity. Plus, it comes with pre-designed templates to expedite your video creation process.
  • Cons: The fact that Promo.com doesn't offer advanced editing capabilities might be a drawback for professionals looking for detailed video customization options.

6. Biteable

Equipping you with a powerful and user-friendly platform, Biteable offers a spot-on solution for creating engaging video content. Whether you prefer starting your project from scratch or using one of their designed templates, Biteable has got you covered!

  • Pros: The beauty of Biteable lies in its simplicity. The intuitive interface is perfect for beginners trying to dip their toes into the world of video content. Biteable's library contains over 800,000 real-life stock clips and animations, giving you ample options to find what suits your brand's aesthetic.
  • Cons: However, the platform might fall short for professionals seeking advanced editing capabilities. While it's perfect for creating simple, engaging videos, it doesn't offer as many features for detailed video customization.

7. Animoto

Animoto is another big player when it comes to AI-assisted video marketing tools. A haven for marketers, this platform lets you create professional videos in just a few clicks.

  • Pros: What makes Animoto special is its drag-and-drop video maker, designed to make your video creation process truly seamless. With loads of templates and a massive music library to choose from, it offers you the flexibility to make the video just the way you picture it.
  • Cons: Even though Animoto is a powerful tool, it may come off as slightly pricey for some users, especially small businesses or rookies in the field.

8. Hubspot Video

Unlike some platforms, where you might have to juggle between multiple websites or apps, Hubspot Video is a one-stop-shop for your video marketing needs. From video hosting and analytics to embedding, all are neatly packaged within the software. It's this convenience of having everything in one place that gives HubSpot Video the edge as a productivity hack.

  • Pros: The video tool provided by Hubspot is very user-friendly, which enhances productivity as it eliminates the need to swap between multiple platforms. It's an excellent blend of video hosting and performance analysis, offering valuable performance insights. Plus, the ease of embedding videos into websites or blogs boosts its applicability in content strategies.
  • Cons: Though its all-in-one design is handy, it could be daunting for novices in video marketing. Also, it may lack advanced editing features seen in other specialized video-making platforms.

9. InVideo

When it comes to creating engaging videos swiftly and simply, InVideo is your tool of choice. It does the job whether you're trying to perfect your social media game, amp up your blog's content, or create captivating ads.

  • Pros: Utilizing advanced artificial intelligence, InVideo can swiftly transform written content into engaging videos. It boasts a comprehensive library that includes over a million assets like stock videos, images, and music, reducing your need for extra resources. Above all, its intuitive interface makes video editing a breeze, letting your creative juices flow freely.
  • Cons: Despite InVideo's commendable automation capabilities, it can sometimes falter with intricate editing tasks. Its extensive library may also not meet the unique requirements of certain niches. The free version of InVideo imposes certain restrictions like video quality and monthly creations. For small businesses or individual users, the cost for upgrades might be a bit steep.

10. Renderforest

When you want to tell your brand story or create engaging explainer videos, think Renderforest. This artificial intelligence-powered video marketing tool offers a rich collection of customizable video templates across various categories. You could be anywhere on the video marketing experience spectrum - a newbie or a pro - and you'll get the job done with Renderforest.

  • Pros: Renderforest boosts video marketing with a plethora of customizable templates suitable for any marketing need. Its intuitive, AI-driven platform permits swift video creation - a boon for both novices and seasoned experts looking to save time.
  • Cons: The vast array of options in Renderforest could be daunting for new users trying to align templates with their specific marketing objectives. While superb for numerous projects, depending on the chosen subscription, it may prove costly, particularly for substantial or frequent use.

In a market where video content plays a pivotal role, these AI-powered video marketing tools act as game-changers. Not only do they streamline the video creation process, but they also enhance audience engagement, thus amplifying your brand’s reach and impact. Each one has its unique strengths. It’s all about finding the one that best suits your specific needs.

Whether it's Magisto with its ease of use, Wibbitz offering automated video production, or Lumen5 turning blog posts into engaging videos, the options are many. Don’t forget Wave.video and Promo.com known for their customization features, or Biteable and Animoto making professional video creation accessible for everyone.

We also have the like of Hubspot Video that integrates with your marketing initiatives, InVideo catering to a variety of marketing campaigns, and Renderforest with its vast template library. Every tool has something unique to offer.

Ready to take your video marketing strategy to the next level? It's time to explore these tools and discover the ideal one for your brand. Make sure to capitalize on AI technologies and interactive video formats to keep your audience hooked, entertained, and eager to engage with your content. Ultimately, the right tool could be the secret weapon you need to win in the video marketing game.

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