Amazon’s new AI tool lets sellers turn an existing e-commerce page into a product page

Amazon’s new AI tool lets sellers turn an existing e-commerce page into a product page

Amazon is introducing a new tool that simplifies the process for brands to transfer their product pages onto the platform. The upcoming tool, set to launch soon, enables this transition with a straightforward copy-and-paste of the website link. Amazon is leveraging generative AI technology to facilitate this, though this approach raises certain concerns.

This new AI feature from Amazon is primarily aimed at assisting smaller businesses and brands not yet selling on the platform. By inputting their website URL, companies can automatically generate an Amazon product page, including titles, descriptions, and images. However, Amazon acknowledges existing challenges with quality control on its platform.

The convenience of this tool also presents potential risks, especially regarding unauthorized use and scamming of established brands. Amazon emphasizes that only website owners or authorized parties should utilize this feature. The company warns of potential legal consequences for misuse, although specific enforcement details remain unclear as the feature is relatively new.

The rollout of this feature is starting now, initially available to US sellers and gradually expanding. More information about the feature and its implementation can be found in Amazon's official blog post. This initiative adds to Amazon's ongoing utilization of generative AI technology across various aspects of its services, showcasing the company's continued investment in AI advancements.