eBay introduces AI-driven “shop the look” feature in its iOS app

2 mins

Kelly Grace

Published by: Kelly Grace

10 April 2024, 11:15AM GMT+00:00

In Brief

eBay launches AI-powered "shop the look" feature in iOS app, suggesting fashion ideas based on user history.

Recommendations evolve with user's shopping habits, showcasing preowned and luxury items.

Interactive hotspots reveal similar items and outfit inspirations within the app.

Targeting users who viewed at least 10 fashion items in 180 days.

Initial rollout on iOS in U.S. and U.K., with Android support planned later.

eBay introduces AI-driven “shop the look” feature in its iOS app

eBay unveils a first-of-its-kind generative AI-powered feature for fashion enthusiasts – “shop the look” in the eBay iOS mobile app. This feature offers a carousel of images and ideas in response to the shopping history of the customer. Thus, it is unique for each and evolves along with the shopping habits of the user.

The idea is to show how other fashion items may complement their wardrobe, offering both pre-owned and luxury items that resonate with the user’s style. The “shop the look” feature also includes interactive hotspots triggered by tapping, which allow for the presentation of similar items and outfit inspiration. The technology is developed by and in collaboration with our Responsible AI team using our RAI Principles.

“Shop the look” targets users who have seen at least 10 fashion items in the past 180 days’ The category is accessible on both the homepage and fashion landing page Astra, 2022). The additional acts as a new way of showcasing eBay’s diverse inventory, potentially increasing sales. The former intends to expand the functionality to additional categories and include more personalization tabs throughout the year.

eBay will disrupt fashion shopping as the first AI-centered site to develop a similar category. Similar categories have been explored by Google and Amazon, using AI in fashion disruptors from virtual try-ons to size optimization Google Play. The category is limited to iOS in the U.S. and the U.K., with Android compatibility expected later this year.

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