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Pixis secures $100m for global AI marketing expansion

2 mins

Kelly Grace

Published by: Kelly Grace

30 March 2024, 08:47PM GMT+00:00

In Brief

Pixis, based in California, offers AI technology that lets marketers run data-driven campaigns without coding.

The company has grown 600% since 2018, with over 100 global customers benefiting from cost reductions and time savings.

Pixis raised $100 million in Series C funding, aiming to expand its AI technology worldwide.

Its AI models help make automated marketing decisions, improving efficiency and outcomes.

Investors like SoftBank Vision Fund 2 and General Atlantic support Pixis's goal to democratize AI in marketing.

Pixis secures $100m for global AI marketing expansion

Pixis Secures $100M for Global AI Marketing Expansion

Pixis, a company in California, has developed an easy-to-use AI technology that helps marketers do their jobs better without needing to know how to code. The company's special technology includes more than 50 unique AI models that work together to help businesses grow their marketing efforts easily.

Since its start in 2018, Pixis has grown a lot, by 600%, and now over 100 businesses around the world are using its AI technology. These businesses have found that they spend 20% less money getting new customers and save over 300 hours of work every month thanks to Pixis's AI.

Pixis recently got $100 million from investors, led by SoftBank Vision Fund 2 and including new investors like General Atlantic, as well as others who have invested before. This new money will help Pixis make its AI technology even better and available in more places around the world, including North America, Europe, and the Asia-Pacific region.

The internet is changing, making it harder for marketers to get the information they used to. Our AI, which can learn and adapt on its own, is really helping with these challenges. We're thrilled to work with SoftBank Vision Fund 2 and General Atlantic to bring our technology to every market in the world.

Shubham A. Mishra, one of the founders of Pixis

AI is super useful in marketing because it can quickly make smart decisions by looking at lots of data and trends. This means marketing teams can send the right messages to the right people at the right time, all without having to do everything manually.

We think Pixis is really changing the game in marketing with its smart AI technology that doesn't need coding. This technology is solving big problems for businesses and making them more successful. We're excited to support Pixis as it grows and brings its technology to more parts of the world.

Shantanu Rastogi from General Atlantic
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