Empower decisions, enrich products with sights

Streamline product management with AI-driven insights for prioritization, roadmap planning, and feedback analysis
#36 in "Project management
#58 in "Business
Price: Free + Paid


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Use cases
Pricing & Discounts
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Founder Interview


Airfocus provides a strategic product management platform designed with AI capabilities to enhance the productivity of product managers. The tool, known as AI Assist, positions itself as the first and only modular product management platform that leverages artificial intelligence specifically tailored for product management tasks. It offers powerful prompts embedded directly in item descriptions and comments within the airfocus platform, facilitating the generation of ideas, creation of first drafts, and overcoming writer's block with ease.

One of the key benefits of AI Assist is its ability to increase productivity by enabling quick generation of ideas or first drafts on a blank page. This feature is particularly useful for product managers looking to save time and streamline their workflow. Additionally, the AI tool can analyze feedback sentiment, simplify complicated technical jargon, and provide brief summaries to further save valuable time.

AI Assist by airfocus supports the creation of various non-technical documents such as Product Requirements Documents (PRDs) and user stories. It aids in summarizing complex data, analyzing sentiment, simplifying technical terminology, and offering built-in prompts that can help generate insights in real-time. This ensures better communication between product managers and stakeholders by making complex data and technical language more accessible.

Furthermore, AI Assist helps product managers prioritize their work effectively by understanding the value of different projects and features. This prioritization is facilitated through AI's built-in analysis and prompt generation, offering insights into the value of different projects and features. This feature is critical for product managers aiming to make informed decisions about what to prioritize in their product development process.

The platform is praised for its simple and intuitive interface, making it easy for users, even those with no prior experience with AI-powered tools, to get started quickly. AI Assist also offers a free trial, allowing product managers to test out the platform before committing to a subscription.

In summary, airfocus's AI Assist tool streamlines the work of product managers by saving time on repetitive tasks, enhancing communication with stakeholders through simplified language, and helping to prioritize work effectively based on insightful analyses of project values and feedback sentiment.

Use cases

Airfocus leverages AI to significantly enhance product management processes through a variety of use cases, enabling product managers to work more efficiently and make informed decisions. Below are some key applications of Airfocus as an AI tool in product management:

  1. Product Strategy and Prioritization: Airfocus utilizes AI to assist in generating and analyzing ideas, feedback, and summaries, which helps in making better product decisions. The tool's AI capabilities enable product managers to prioritize projects based on data-driven insights, ensuring that resources are allocated to the most impactful areas.

  2. Internal Product Management: The platform boosts productivity by providing AI-driven prompts and editing suggestions, which streamlines workflows within product management teams. This feature is particularly useful for creating first drafts quickly and efficiently, thereby overcoming challenges such as writer's block.

  3. Product Management Roadmaps: AI-powered prompts aid in the creation of comprehensive product roadmaps, allowing product managers to visualize the development and rollout of products and features effectively. This facilitates better planning and alignment of product strategies with business objectives.

  4. Product Operations and Customer Feedback: Airfocus simplifies technical jargon and analyzes sentiment to extract valuable insights from product feedback. This use case is critical for understanding customer needs and improving product offerings based on direct user feedback.

  5. Risk Management: By analyzing past product releases, user feedback, and market reactions, AI can help anticipate and mitigate potential risks, ensuring smoother product rollouts.

  6. Decision Support Systems: Airfocus can act as a decision support system, providing data-driven insights to back product management choices, thereby reducing reliance on intuition alone.

  7. Generative AI for Documentation and Communication: The tool's generative AI capabilities can synthesize new data, such as writing documents or creating compelling visuals for presentations, which saves time and improves communication with stakeholders.

These applications demonstrate how Airfocus can transform product management by saving time, improving decision-making processes, and empowering product managers to focus on strategic activities rather than getting bogged down by repetitive tasks.


Airfocus offers a modular product management platform that helps teams prioritize, build roadmaps, and collaborate on product strategy to build better products faster.

Airfocus is designed for product managers, teams, and decision-makers across any industry who face challenges in prioritizing tasks, aligning team goals, and managing product strategy efficiently.

Airfocus provides a suite of tools including prioritization frameworks, roadmapping, feedback management, and AI Assist, allowing teams to centralize product strategy, manage tasks, and collect insights in one unified platform.

Its modular approach allows customization and flexibility, enabling teams to tailor the platform to their specific needs while ensuring strategic alignment and operational efficiency.

Yes, airfocus offers integrations with popular development tools like Jira, Trello, Asana, and more, allowing for seamless workflow management and data synchronization.

Yes, airfocus offers a 14-day free trial that allows teams to explore the platform's features without the need for a credit card.

Airfocus offers various pricing plans, including Advanced, Pro, and Enterprise options, with specific features tailored to different team sizes and needs. The Advanced plan starts at $69 per editor per month.

Airfocus is committed to high standards of data security and privacy, incorporating industry-leading security measures to protect user data and ensure compliance with relevant regulations.

Airfocus provides comprehensive support through a help center, email, and live chat, ensuring users can get timely assistance with any questions or issues.

Airfocus includes features for setting effective Objectives and Key Results (OKRs), offering tools and integrations that help teams align their goals, track progress, and achieve their product success metrics.

Pricing & Discounts

Airfocus offers a range of subscription plans designed to cater to different needs within product teams, from those ready to design their own stack to enterprises requiring advanced security and support. Here's a comparison of the subscription plans available, along with their pricing and key features included in each plan:

PlanPricing (Billed Annually)Key Features
Advanced$69 per editor per month- Unlimited contributors - Unlimited workspaces - Custom views and fields - Share roadmaps with unlimited viewers - Advanced prioritization framework - Integrations with Jira Cloud, Trello, Asana, MS Planner, Shortcut, GitHub - Centralize feedback and generate insights with tool integrations - Branded Portal, Custom product Hierarchy, Forms, AI Assist
ProCustom- Everything in Advanced - Priority Poker for prioritization and alignment - Collaborate across workspaces & create portfolio views - Gantt views for cross-functional work visualization - Integrations with Jira Server, Azure DevOps, Salesforce, Webhooks - Vote and reaction collection, Private views, Unlimited branded Portals, Pay by invoice
EnterpriseCustom- Everything in Pro - OKRs for product strategy - Remove airfocus branding - Enterprise-grade security and privacy, SAML SSO, Enterprise terms - Priority support, Dedicated customer success manager, Enterprise-level onboarding, Training sessions, Private cloud (Add-on), Open APIs (Soon), Team fields (Soon)

Additionally, airfocus offers a 14-day free trial without requiring a credit card, making it easy for teams to explore the platform's capabilities before committing to a subscription. The platform also provides a special offer for early-stage startups, allowing them to apply for the airfocus Pro plan at a discount, supporting them as they grow.

Each plan builds upon the features of the previous one, offering more advanced tools and integrations as you move from Advanced to Pro, and then to Enterprise. This tiered approach allows teams to select a plan that best fits their current needs while providing the option to scale up as their product management processes become more complex.


The airfocus team, co-founded by Malte Scholz, Valentin Firak, and Christian Hoffmeister, is dedicated to revolutionizing product management. In 2023, they made significant advancements, including the launch of AI Assist, a generative AI tool tailored for product managers, and a dynamic Voting app that facilitates the collection of votes and reactions from team members and stakeholders. The integration of Webhooks and Salesforce further enhanced the platform's capabilities, emphasizing their mission to empower product managers with a unified solution that aligns execution with product strategy.


Valentin Firak

Co-Founder / CRO


Malte Scholz

Co-Founder, CEO & CPO


Christian Hoffmeister

Co-Founder and Technical Director


Airfocus, a company co-founded by Malte Scholz, Valentin Firak, and Christian Hoffmeister, has recently raised $7.5 million in funding to further develop its project management platform. This investment was led by Newion, with participation from XAnge, Nauta, Riverside Acceleration Capital, and Picea Capital, bringing the total funding to $15 million. The funding aims to support Airfocus in becoming a leading end-to-end product management solution.

The platform offers a modular approach with workspaces and templates tailored for product management, enabling teams to consolidate product roadmaps, track progress and OKRs, and align execution with strategy in a unified system. This addresses the common challenges of managing strategy, user needs, prioritization, and team alignment with clear roadmaps.

Despite facing competition in the product management software market, Airfocus is focused on innovation and growth. The company plans to invest in enterprise features, AI functionality, and integrations with third-party systems to enhance its offerings. Additionally, a new tool, Airfocus Docs, is in the pipeline, designed to help product managers articulate product strategy and guidance.

Currently valued in the "double-digit" millions, Airfocus is experiencing rapid growth and aims to expand its workforce significantly by the end of the year, focusing on development, sales, and customer success teams.

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