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Drift

Drift

Real Conversations, Real-Time Results

Streamlines customer interaction with AI-driven chat for sales, marketing, and service, enhancing engagement and conversion.
#13 in "HR
Price: Paid

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Overview
Use cases
FAQ
Pricing & Discounts
UX/UI review
Team
Founder Interview
Funding
Overview
Use cases
FAQ
Pricing & Discounts
UX/UI review
Team
Founder Interview
Funding

Overview

Drift is an AI-powered platform that enhances business-customer interactions by enabling real-time, personalized conversations, including  AI for HR  to streamline recruitment and employee engagement processes. Its core features like Bionic Chatbots and Drift Engage adapt to user behaviors, providing customized experiences that boost engagement and conversions. Innovations like Site Concierge offer an all-in-one solution for navigating site interactions efficiently. Drift seamlessly integrates with existing technologies, supports continuous optimization, and notably improves the efficiency of HR, marketing, and sales teams, making it a valuable tool for businesses aiming to streamline operations and enhance customer and employee relationships​.

Use cases

Drift serves as a powerful AI tool in several impactful use cases:

  • Lead Qualification and Conversion: Drift's conversational AI excels at engaging website visitors, assessing their needs and interest levels, and effectively qualifying them as leads. This streamlined interaction enhances the likelihood of converting visitors into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs), thereby optimizing the sales funnel.

  • Customer Engagement: Drift allows businesses to send highly personalized messages based on real-time data and user behavior analytics. This capability not only improves customer experience but also supports dynamic lead nurturing strategies, pushing users further along the sales funnel without manual effort.

  • Enhanced Team Efficiency: By automating routine queries and tasks, Drift's AI chatbots enable sales and customer service teams to focus on more complex issues and value-added activities. This automation supports a higher operational efficiency and better resource allocation.

  • 24/7 Customer Support: Drift's AI-powered chatbots provide round-the-clock support, offering real-time responses to customer inquiries. This feature ensures that customer interactions are managed effectively outside of standard business hours, enhancing customer satisfaction and engagement.

  • Chatbot for HR: Drift can also be configured as a  chatbot for HR  tasks, automating interactions such as employee inquiries, onboarding processes, and internal service requests. This use of AI facilitates more efficient HR operations, allowing teams to focus on strategic initiatives rather than routine queries.

These use cases demonstrate Drift's versatility and effectiveness in enhancing both customer engagement and internal business processes through AI-driven conversations and automated service solutions.

FAQ

Drift is a platform powered by artificial intelligence that boosts business communications through instant, tailored conversations, employing chatbots and direct messaging solutions.

Drift's primary attributes include automated chatbots enhanced by AI, customization in real-time, efficient lead handling, proactive customer interactions, and round-the-clock support.

The entry-level Premium plan starts from $2,500 monthly. The Advanced and Enterprise plans are tailored and priced based on specific needs.

Drift is adept at qualifying leads, engaging customers more deeply, streamlining customer support, and boosting team productivity.

Drift seamlessly connects with major CRM systems like Salesforce and marketing platforms like Marketo, enhancing data use and functional reach.

Pricing & Discounts

Drift offers three tiered pricing plans that cater to different sizes and needs of businesses. Here's a detailed comparison of what each plan offers:

PlanPriceFeatures
PremiumStarting at $2,500/monthCustom chatbots, Drift Intel, Salesforce integration, encryption at rest, Drift Deal Room, basic reporting, single sign-on, standard role-based access control
AdvancedCustom PricingIncludes all Premium features, plus A/B testing, advanced lead routing, Drift Audiences, Flex Routing, multilingual support, AI Insights, more extensive data enrichment
EnterpriseCustom PricingIncludes all Advanced features, plus AI-powered chatbots, custom role-based access control, workspaces, multilingual chatbots, firmographic routing, Salesforce Flex Routing

Team

Elias Torres is a key figure at Drift, serving as the Chief Technology Officer and co-founder. His role primarily involves overseeing the technological direction of the company, ensuring that Drift's products stay at the forefront of conversational AI and marketing automation technology. His leadership and vision are central to Drift's innovation efforts, driving the development of new features and capabilities that keep the company competitive in a rapidly evolving digital landscape.

person

Elias Torres

Founder and CTO

Funding

Drift, a company specializing in conversational marketing and sales technology, has successfully raised a total of $107 million across five funding rounds. Their most recent funding event occurred on May 1, 2019, through a Secondary Market round, where shares are sold by existing stakeholders rather than by the company directly. This round included investments from 16 different investors, with notable contributions from the Employee Stock Option Fund and CRV.

In addition to its fundraising efforts, Drift has also expanded its capabilities through strategic acquisitions. The most recent of these was the acquisition of Giant Otter Technologies on September 3, 2019, a move that likely aimed to enhance Drift's AI-driven conversational solutions. This acquisition marks Drift's third organizational purchase, indicating a proactive approach in broadening their technological assets and market reach.

Daniil Bazylenko

Published by: Daniil Bazylenko

11 June 2024, 07:57PM

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