Kapwing

Kapwing is an online content creation platform designed to empower users in their digital storytelling efforts. It's primarily a video editing tool, offering a non-linear editing workflow that allows users to upload and edit images, audio, and videos all in one place. One of the key features of Kapwing is its ability to function entirely online, meaning users can access and edit their content from any device and location. This flexibility is enhanced by the cloud-based nature of the platform, which ensures work is automatically saved and files don't need to be locally transferred.

The platform is particularly useful for creators who need to tailor their content for various social media platforms. It simplifies the process of repurposing content for different channels like YouTube, TikTok, Instagram, and others. This feature addresses the challenge of adapting content to the unique formats and audiences of each platform

Kapwing offers a variety of use cases that make it a versatile tool for content creation. Primarily, it is designed for video editing and production, enabling users to create professional-quality videos with ease. Its capabilities extend to meme creation and image editing, providing a comprehensive suite of tools for various types of digital content.

One of the standout features of Kapwing is its ability to convert text and documents into videos. This feature is particularly useful for those who want to create engaging videos without the need for extensive video footage. Additionally, Kapwing's AI Meme Generator and AI Script Generator tools add to its versatility, allowing users to generate unique and customized content quickly.

Kapwing is also well-suited for creating content for social media and marketing campaigns. Its tools are designed to help users craft visually appealing media that can capture the attention of audiences on platforms like YouTube, Instagram, and Facebook. Whether you're a marketer, content creator, or just someone looking to make engaging digital content, Kapwing provides a range of tools that cater to various needs.

Kapwing offers three different paid plans: Pro, Business, and Enterprise. Each of these plans has unique features and pricing structures designed to cater to various user needs, from individual creators to larger teams and organizations.

1. Pro Plan:

   • Cost: $16 per member per month (billed annually) or $24 per member per month (billed monthly).
   • Key Features:  - Allows the creation of videos up to 120 minutes long.  - File upload limit of up to 6GB.  - Export videos in 4K resolution.  - Auto-subtitling up to 300 minutes per month.  - Access to a range of AI editing tools with 50 uses per month.  - Unlimited cloud storage and unlimited workspace folders.  - Brand kit and custom fonts.  - No Kapwing watermark on exports.

2. Business Plan:

   • Cost: $50 per member per month (billed annually) or $64 per member per month (billed monthly).
   • Key Features:  - Includes all features of the Pro Plan.  - Enhanced auto-subtitling up to 900 minutes per month.  - Increased usage of AI editing tools (150 uses per month).  - Advanced collaboration features like real-time collaboration and private project folders.  - Priority support and custom billing options.

3. Enterprise Plan:

   • Cost: Custom pricing based on specific needs and additional features requested.
   • Key Features:  - Tailored for high-volume teams needing more than what the Business Plan offers.  - Advanced management features such as Single Sign-On (SSO), dedicated account manager, and onboarding & training.  - Customizable limits on auto-subtitle, auto-translate, AI video generators, and text-to-speech capabilities.

Kapwing, a platform for creating videos, GIFs, and images, is co-founded by Julia Enthoven, who also serves as the CEO. Julia Enthoven's professional background includes her role as an Associate Product Manager at Google from 2015 to 2017, where she was involved with AdWords and Google App Maker. Prior to her time at Google, she gained experience as a software engineering intern at Apple in 2014 and worked as an associate at Rubicon International in 2013.

Alongside Julia Enthoven, Eric Lu is another key figure in the team, serving as a co-founder of Kapwing. The combination of their skills and experiences has been crucial in shaping Kapwing into the creative platform it is today.



Julia Enthoven

CEO & Co-Founder



Eric Lu

Co-Founder

Kapwing has raised a total of $12.7 million in funding over two rounds. The latest funding, raised on September 24, 2019, was a Series A round. This round was led by investors such as Sinai Capital Partners and Village Global. As of September 26, 2019, Kapwing's post-money valuation was in the range of $10 million to $50 million, according to PrivCo. This funding has been used to support the growth and development of Kapwing's online content creation platform.