Guides

Coming soon

Market insights

Coming soon

Search

Personalize

MyFitnessPal

MyFitnessPal

Track Meals Fast with AI Photo Recognition

Instantly logs meals and tracks nutrition with a snap, simplifying daily health management
#17 in "Fitness
Price: Free + Paid

Desktop, Mobile

Visit website
0%
Overview
Use cases
Features and Use Cases
Users & Stats
Pricing
FAQ
Pricing & discounts
UX/UI review
Video review
Reviews
Youtube reviews
Team
Founder interview
Funding
Overview
Use cases
Features and Use Cases
Users & Stats
Pricing
FAQ
Pricing & discounts
UX/UI review
Video review
Reviews
Youtube reviews
Team
Founder interview
Funding

Overview

MyFitnessPal, an  AI for Fitness , is a comprehensive nutrition and exercise tracker with the world's largest food database, enabling detailed meal logging through a barcode scanner. It supports customizable health goals and integrates with various fitness devices, boosting its utility with community support features. The premium version eliminates ads and offers advanced nutritional insights, making it ideal for meticulous health management​. This tool is highly effective for individuals dedicated to improving their health, providing the necessary resources to make informed decisions about diet and exercise.

Use cases

Here are some practical uses of MyFitnessPal as an AI  personalized training program  tool:

  • Real-Time Food Recognition: MyFitnessPal's Meal Scan feature, powered by AI technology from Passio, allows users to capture images of their meals with their smartphone cameras. The app then instantly identifies the food and logs its nutritional information, streamlining the food tracking process significantly​  ​.

  • Diet Management: By integrating AI to recognize and analyze food through images, MyFitnessPal helps users manage their diets more effectively. It enables precise tracking of calories and nutrients, which is essential for individuals following specific diet plans​​.

  • Behavior Modification: The app provides feedback based on dietary input, encouraging healthier eating habits. For instance, if a user consistently logs high-sugar foods, MyFitnessPal can suggest healthier alternatives, fostering long-term dietary changes​​.

  • Enhanced User Engagement: The ease and novelty of using AI for food logging make the app more engaging. Users are more likely to stick with their health and fitness regimes due to the simplified and interactive logging process​​.

Overall, MyFitnessPal leverages AI to enhance the user experience by making food tracking faster, more accurate, and more engaging.

Users & Stats

Website Traffic

Traffic Sources

Users by Country

FAQ

The app features an extensive database and tools like a barcode scanner and Meal Scan for quick meal logging via smartphone cameras.

It syncs seamlessly with numerous health apps and devices, including Fitbit, Garmin, Samsung Health, and the Apple Watch, enhancing user experience by integrating diverse health data​.

Users can opt for a free version or a premium subscription, priced at $9.99 monthly or $49.99 annually, which includes comprehensive features for detailed health tracking.

Initially bought by Under Armour in 2015, it was later sold to Francisco Partners in 2020​.

Premium perks include in-depth nutritional insights, macro tracking, an ad-free interface, priority support, and efficient logging tools like barcode and food scanning.

Pricing & discounts

Here’s a comparison table outlining the differences between Free Plan and Premium Plan:

FeatureFree PlanPremium Plan
Food & Exercise LoggingBasic logging capabilitiesAdvanced logging with barcode and food scan
Nutritional AnalysisLimited insightsDetailed insights into macros and food quality
AdsYesNo
Custom GoalsBasic goalsAdvanced customizability of goals and macro tracking
Customer SupportStandard supportPriority support
PriceFree$9.99/month or $49.99/year

Premium users have access to a richer set of features that can tailor their fitness and nutrition tracking to specific needs, making the management of their health goals more effective.

User Reviews

There are no reviews here yet. Be the first to leave review.

Hi, there!

Team

The MyFitnessPal team was spearheaded by co-founders Mike and Albert Lee. Mike Lee, initially driven by a desire to help people medically, shifted his focus to technology, seeing a greater opportunity to impact health and wellness globally. He created an early version of a calorie tracking tool to manage his own diet, which laid the groundwork for what would become MyFitnessPal. His prior experience included roles at various tech startups like NextC, and at established companies such as Palm and Handspring.

Albert Lee teamed up with his brother to launch MyFitnessPal, and their collaboration propelled the app to become a leader in the fitness tracking industry. Both brothers continued to lead the company until it was acquired by Under Armour in 2015 for $475 million. Following the acquisition, they remained with the company for a short period before departing to explore new ventures. Their leadership was instrumental in developing MyFitnessPal into a key player in the digital health space.

person

Mike Lee

Co-founder

person

Albert Lee

Co-founder

Funding

MyFitnessPal secured a total of $18 million during a Series A funding round that took place on August 13, 2013. This funding effort was supported by investors including Lee Linden and Kleiner Perkins, known for backing innovative tech companies. In addition to their fundraising achievements, MyFitnessPal expanded its reach by acquiring Sessions, a coaching platform, on February 19, 2014. This acquisition is part of the company's strategy to enhance its offerings and expand its impact in the health and fitness sector.

Join our newsletter

Stay in the know on the latest alpha, news and product updates.