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Turn sounds into crowds: elevate your videos with AI

Boost engagement on every video with AI-driven captions. Submagic transforms your audio into captivating subtitles, making content universally accessible.
#37 in "Video
Price: Free + Paid


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Use cases
Pricing & Discounts
UX/UI review
Founder Interview
Use cases
Pricing & Discounts
UX/UI review
Founder Interview


Submagic is an AI tool designed primarily for content creators, enabling them to enhance their videos with dynamic captions, emojis, and intelligently highlighted keywords. The goal of Submagic is to make the process of adding captions to videos faster, more accurate, and engaging, thereby increasing viewer engagement and accessibility. Here's a simple overview of what Submagic offers:

  • Quick and Efficient: It generates captions for short-form content in less than 30 seconds, making it incredibly efficient for creators on platforms like TikTok, Instagram Reels, and YouTube Shorts.
  • AI-Powered: Utilizes advanced natural language processing algorithms to accurately transcribe audio into written text, while also highlighting important words and phrases to catch the viewer's attention.
  • Engagement Boosting Features: By adding dynamic emojis and intelligently highlighted keywords, Submagic aims to boost the overall engagement of the video content.
  • Customization Options: Offers customization in terms of font styles, colors, and the inclusion of emojis to match the creator's brand aesthetic and style.
  • User-Friendly: Designed to be easy to use, allowing for quick editing and customization of subtitles to suit the creator's needs.
  • Multilingual Support: Capable of generating accurate captions in over 48 languages, enhancing the accessibility and reach of video content across different audiences.

Submagic is positioned as a valuable tool for marketers, businesses, and content creators looking to improve their video content's accessibility and engagement levels without requiring extensive manual effort.

Use cases

Submagic serves a variety of use cases, especially for content creators who aim to enhance their video content and engage a wider audience. Here are some key use cases for Submagic:

  1. Social Media Engagement: Influencers and content creators can use Submagic to add engaging, accurately captioned videos on social platforms like TikTok, Instagram, and YouTube. The tool's ability to generate dynamic captions and highlight keywords can significantly boost viewer interaction and content accessibility.

  2. Global Reach for Digital Content: For vloggers, podcasters, and digital marketers aiming at an international audience, Submagic's multilingual captioning feature is invaluable. It enables them to reach viewers across different linguistic backgrounds, making content more inclusive and expanding its reach.

  3. Enhanced Video Marketing: Businesses can leverage Submagic to create more engaging marketing videos. With customizable captions that reflect their brand's tone and message, companies can effectively communicate with their audience, ensuring key points are highlighted and remembered.

  4. Accessibility Improvements: Submagic also plays a crucial role in making content more accessible to the deaf and hard-of-hearing community by providing accurate captions. This inclusivity not only broadens the audience base but also complies with accessibility standards, making content more universal.

  5. Efficient Content Production: Content creators pressed for time can benefit from Submagic's quick caption generation, allowing them to produce and publish content more frequently. This efficiency is particularly beneficial for creators who need to maintain a consistent posting schedule across various platforms.

  6. Educational Content Enhancement: Educators and e-learning content creators can use Submagic to add subtitles to their instructional videos, making them easier to follow for non-native speakers or students learning in noisy environments.

These use cases highlight Submagic's versatility as a tool that not only enhances the aesthetic appeal of video content through captions and emojis but also significantly improves its accessibility, engagement, and reach.


To begin with Submagic, visit their website, sign up, and follow the straightforward process of uploading your video, choosing a template, and editing. The platform is designed to be user-friendly, ensuring a smooth experience from start to finish​​.

Yes, Submagic allows extensive customization of subtitles. Within the editor, you'll find options to change the font, animation style, size, and colors of your subtitles under the "Subtitle" and "Design" sections. This enables you to align the subtitles with your content's style and branding​​.

Submagic boasts impressive language support, offering subtitle generation in over 48 languages. This wide range ensures that your content is accessible to a global audience, regardless of the language they speak​​.

Subtitles are typically used for translating or transcribing the spoken part of a video in the same language for viewers who can hear but may not understand the language. Closed captions include not only the dialogue but also other relevant parts of the soundtrack—like sound effects or musical cues—for those who are deaf or hard of hearing. Hardcoded subtitles are permanently embedded into the video and cannot be turned off, unlike the other types that viewers can toggle on or off​​.

Absolutely, Submagic supports both desktop and mobile devices, allowing you to generate subtitles directly from your phone. This feature ensures that you can work on your videos and add subtitles anytime, anywhere​​.

Submagic offers a free trial that lets you generate up to 3 videos per month, allowing you to test the platform and its features before committing to a paid plan​​.

Submagic is packed with features aimed at enhancing video content. These include auto-accurate captions using advanced NLP algorithms, trendy templates and emojis for engaging content, magic B-Rolls & transitions, strategic auto-zooms and auto-cuts to emphasize important moments, as well as sound effects & background music to enrich scenes and create an immersive experience​​.

Pricing & Discounts

Submagic offers a range of subscription plans tailored to different content creation needs, from beginners to large agencies and enterprises. Below is a comparison of their pricing and what's included in each plan:

PlanPrice/Month (Billed Annually)Videos/MonthMax Video SizeMax DurationCustom TemplatesCollaboratorsAdditional Features
Trial$03 (with watermark)200MB1mn 30s---
Basic$1620200MB1mn 30s3--
Pro$40100400MB3mn5+2Upload your own fonts
Agency +$120400600MB5mn10+10Upload your own fonts
EnterpriseContact for pricingCustomCustomCustomCustomCustomEnterprise-level support, Payment via invoice
  • The Trial plan allows users to try out the service for free every month, with a limit of 3 videos that include a watermark.
  • The Basic plan is suitable for new content creators, offering 20 videos per month.
  • The Pro plan is designed for those looking to significantly increase their audience and retention, offering 100 videos per month and additional customization options.
  • The Agency + plan is perfect for agencies with multiple clients, offering up to 400 videos per month and extensive collaboration features.
  • For those needing more than 400 videos per month, the Enterprise plan provides custom solutions, including enterprise-level support and payment options.

Each plan is designed to cater to different stages of content creation, from beginners to professional agencies and large organizations seeking tailor-made solutions.


Submagic is a cutting-edge company co-founded by Tsi-fei Chan and David Zitoun, located in Paris, Île-de-France, France. With a strong commitment to empowering content creators, Submagic has developed an ultimate AI-powered short-form video tool designed to make content go viral. This innovative tool is specifically tailored to save creators hours every day by automating tedious tasks such as generating subtitles and social media descriptions.

The team at Submagic is deeply passionate about simplicity, execution, and leveraging artificial intelligence to revolutionize content creation. Both founders bring a wealth of experience and dedication to the table. Tsi-fei Chan, serving as the CTO & Co-Founder, focuses on the technical development and innovation side of the platform, ensuring that Submagic remains at the forefront of AI and video editing technology. On the other hand, David Zitoun, the Co-Founder & CEO, brings his entrepreneurial spirit and passion for AI and video to drive the company's vision and growth.


Tsi-fei Chan

CTO & Co-Founder


David Zitoun

Co-Founder & CEO

Alina  Chernomorets

Published by: Alina Chernomorets

12 September 2023, 12:00AM



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