Greenfly

Greenfly, an innovative digital media orchestration platform, has significantly enhanced its capabilities through the strategic acquisition of Miro AI. This move underscores Greenfly's commitment to leveraging cutting-edge AI to revolutionize the sports content industry. By integrating Miro AI's advanced  machine learning in sports  technologies, Greenfly now offers enriched sports content curation, allowing for automated identification and analysis of athletes and logos within visuals. This technology enables sports organizations to efficiently manage and distribute vast amounts of short-form digital media, tailoring content delivery to specific audiences and platforms. The acquisition also includes RunnerTag, a service that automates the identification of athletes in events, providing immediate photo access and valuable data for sports brands. Greenfly's  fitness  platform facilitates seamless media access for athletes, sponsors, and broadcasters, enhancing fan engagement and sponsor value across major leagues like MLB, PGA, and NHL​

• Rapid Media Tagging and Distribution:  AI technology in sports  significantly boosts the speed and accuracy of media tagging and distribution for sports leagues like the NHL. This rapid processing ensures that players, clubs, and broadcasters receive timely and relevant media, which is crucial for maintaining fan engagement during live events​​.

• Sponsorship Activation: Greenfly's AI streamlines the creation of customized digital content galleries that automatically highlight sponsor logos. This feature allows sponsors to readily access and utilize this content in their marketing campaigns, increasing their visibility and engagement during sports events​​.

• Fan Engagement through User-Generated Content (UGC): Greenfly also enhances fan engagement by facilitating the collection and management of UGC. Fans are encouraged to upload their photos and videos during sporting events, which Greenfly processes swiftly. This content can then be used by sports organizations to foster a deeper connection with fans and enhance overall engagement strategies​​.

The leadership team at Greenfly consists of individuals with deep roots in sports, entertainment, and technology. Shawn Green, a former MLB all-star, co-founded Greenfly and serves as its Chairman, leveraging his professional sports experience to enhance fan and brand engagement. Daniel Kirschner, also a co-founder, holds the position of CEO. His background in digital media and internet platforms plays a pivotal role in guiding Greenfly's strategic vision. Marshall Greer, the Chief Technology Officer, brings expertise in SaaS software and media technology, focusing on driving the technical advancements of Greenfly's platform. Together, they form a dynamic team poised to push the boundaries of how digital media is used in brand advocacy.



Shawn Green

Co-founder



Daniel Kirschner

Co-founder and CEO



Marshall Greer

Chief Technology Officer

Greenfly, founded by former MLB all-star Shawn Green and digital media expert Daniel Kirschner, is truly shaping the future of how sports and entertainment organizations connect with their audiences. Launched in 2014, the platform was born from Shawn Green’s desire to simplify how he responded to fan requests using the latest technology. Together with Kirschner's expertise in digital media, they created Greenfly to automate the organization and distribution of short-form digital media, making it instantly accessible at an unprecedented scale. While specific details about their funding aren't disclosed, it’s clear that Greenfly is backed by the vision and passion of its founders to lead the charge in the digital media revolution, helping organizations fuel fandom and increase revenue through innovative, AI-driven solutions.