Persana AI

Persana AI is a sophisticated AI tool designed specifically to boost sales productivity. It focuses on automating the process of identifying high-quality leads, extracting and utilizing customer insights, and personalizing outreach to enhance engagement and conversion rates. By leveraging AI algorithms, Persana AI sifts through data to find the most promising leads and provides detailed insights to create comprehensive customer profiles. This data-driven approach allows for highly personalized and effective outreach strategies.

The platform stands out for its integration capabilities, seamlessly connecting with popular CRM systems to streamline sales processes and data management. This enables sales teams to work more efficiently, focusing on relationship-building rather than manual data entry or lead generation tasks. Persana AI's dynamic data enrichment feature, which includes over 30 different enrichments, ensures deep insights into leads, including verified email addresses, tech stacks, and relevant news, all aimed at enhancing the accuracy and effectiveness of sales outreach.

1. Lead Generation and Qualification: Persana AI utilizes AI algorithms to sift through data from various sources, including LinkedIn, Salesforce, and GitHub, to quickly build high-quality lead lists. By prioritizing leads based on their likelihood to convert, sales teams can focus their efforts on the most promising prospects, significantly improving efficiency and outcomes​​.
2. Dynamic Data Enrichment: The tool enhances lead profiles with over 30 types of data enrichments, such as verified emails, technology stacks used by companies, and recent news about the lead. This comprehensive insight allows for more informed sales strategies and personalized outreach​​.
3. Hyper-Personalized Email Outreach: Persana AI's capability to craft personalized emails drastically increases engagement rates. The AI analyzes data points to tailor messages that resonate on a personal level with each recipient, boosting response rates and booked meetings​​.
4. Integration with CRM Systems: It seamlessly integrates with popular CRM platforms, allowing for the efficient management of lead data and activities within a centralized system. This helps in maintaining consistency in sales efforts and enhances collaboration among team members​​.
5. Automated Monitoring and Trigger Alerts: By providing real-time updates on potential customers, such as job changes or company funding news, Persana AI enables sales teams to engage leads at the most opportune times. Trigger alerts for specific events ensure that no critical opportunity is missed​​.
6. Sales Process Optimization: Beyond lead generation and outreach, Persana AI contributes to overall sales process efficiency. By automating repetitive tasks and utilizing sophisticated analytics for lead prioritization, sales teams can reduce the sales cycle length and increase the success rate of deals​​.
7. Market Segmentation and Targeted Advertising: With the enriched data and insights provided by Persana AI, marketing teams can better understand their target audience and segment the market more effectively. This enables the creation of targeted advertising campaigns that are more likely to resonate with the intended audience, optimizing marketing budgets and improving return on investment​​.

• The Starter Plan is priced at $85 per month and is designed for individual use. It offers 2000 credits, unlimited users, and includes an email tool integration. The plan features a prompt library, an AI research agent, the ability to export to CSV, and a Chrome extension. Standard support is provided.
• For growing businesses, the Growth Plan is available at $189 per month. It includes all the Starter features plus 5000 credits, priority support, and additional integrations like webhooks and CRM. Unique to this plan is the email responder and insights directly in Gmail.
• The Pro Plan steps up the offering with 10,000 credits for $300 per month, catering to unlimited users and providing all the Growth integrations plus custom options. It adds intent/triggers such as job change alerts, hiring triggers, and company news tracking.
• Lastly, the Enterprise Plan is tailored for larger teams with specific needs, offering over 10,000 credits with custom pricing. It encompasses all Pro features and integrations, plus custom intent scoring, with priority support.

All plans come with a free trial, and there’s currently a 50% discount offer. Additionally, Persana AI provides a free onboarding strategy call to get you started. For more details or to discuss custom plans, you’re encouraged to speak with their sales team.

The team behind Persana AI is led by Sriya Maram, who serves as the CEO, and Rush Shahani, a co-founder. Both founders have an impressive background, with Rush Shahani being an alumnus of Y Combinator, a well-respected accelerator that has helped launch successful startups.



Sriya Maram

CEO & co-founder



Rush Shahani

Co-founder

Persana AI, a promising startup in the AI domain, successfully secured funding to fuel its growth and development, raising a total of $0.5 million. This financial support came from notable sources, including Y Combinator, a renowned accelerator that has backed many successful startups, and Other People's Capital, highlighting the trust and expectation of significant growth in the industry.