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Persana AI

Persana AI

Increase Your Sales Game with AI-Powered Precision

Supercharge lead generation and personalize outreach with AI. Save time, boost responses, and enhance sales productivity.
#28 in "E-commerce
#153 in "Business
Price: Free + Paid

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Overview
Use cases
FAQ
Pricing & Discounts
UX/UI review
Team
Founder Interview
Funding

Overview

Persana AI is a sophisticated AI tool designed specifically to boost sales productivity. It focuses on automating the process of identifying high-quality leads, extracting and utilizing customer insights, and personalizing outreach to enhance engagement and conversion rates. By leveraging AI algorithms, Persana AI sifts through data to find the most promising leads and provides detailed insights to create comprehensive customer profiles. This data-driven approach allows for highly personalized and effective outreach strategies.

The platform stands out for its integration capabilities, seamlessly connecting with popular CRM systems to streamline sales processes and data management. This enables sales teams to work more efficiently, focusing on relationship-building rather than manual data entry or lead generation tasks. Persana AI's dynamic data enrichment feature, which includes over 30 different enrichments, ensures deep insights into leads, including verified email addresses, tech stacks, and relevant news, all aimed at enhancing the accuracy and effectiveness of sales outreach.

Use cases

  1. Lead Generation and Qualification: Persana AI utilizes AI algorithms to sift through data from various sources, including LinkedIn, Salesforce, and GitHub, to quickly build high-quality lead lists. By prioritizing leads based on their likelihood to convert, sales teams can focus their efforts on the most promising prospects, significantly improving efficiency and outcomes​​.
  2. Dynamic Data Enrichment: The tool enhances lead profiles with over 30 types of data enrichments, such as verified emails, technology stacks used by companies, and recent news about the lead. This comprehensive insight allows for more informed sales strategies and personalized outreach​​.
  3. Hyper-Personalized Email Outreach: Persana AI's capability to craft personalized emails drastically increases engagement rates. The AI analyzes data points to tailor messages that resonate on a personal level with each recipient, boosting response rates and booked meetings​​.
  4. Integration with CRM Systems: It seamlessly integrates with popular CRM platforms, allowing for the efficient management of lead data and activities within a centralized system. This helps in maintaining consistency in sales efforts and enhances collaboration among team members​​.
  5. Automated Monitoring and Trigger Alerts: By providing real-time updates on potential customers, such as job changes or company funding news, Persana AI enables sales teams to engage leads at the most opportune times. Trigger alerts for specific events ensure that no critical opportunity is missed​​.
  6. Sales Process Optimization: Beyond lead generation and outreach, Persana AI contributes to overall sales process efficiency. By automating repetitive tasks and utilizing sophisticated analytics for lead prioritization, sales teams can reduce the sales cycle length and increase the success rate of deals​​.
  7. Market Segmentation and Targeted Advertising: With the enriched data and insights provided by Persana AI, marketing teams can better understand their target audience and segment the market more effectively. This enables the creation of targeted advertising campaigns that are more likely to resonate with the intended audience, optimizing marketing budgets and improving return on investment​​.

FAQ

Persana AI is an advanced AI tool designed to enhance sales productivity. It optimizes the sales process by efficiently identifying qualified leads, extracting valuable customer insights, and facilitating personalized outreach at scale​​​​​​​​.

Persana AI assists sales teams by automating lead generation, enriching customer data for deeper insights, and crafting personalized outreach emails. This leads to higher engagement rates, more efficient sales processes, and ultimately, an increase in sales productivity​​​​​​.

Key features include dynamic data enrichment, personalized email generation, CRM integration, real-time updates on potential customers, and analytics for lead prioritization. These features help streamline sales activities and enhance customer engagement​​​​​​​​.

Persana AI seamlessly integrates with popular CRM systems, allowing for efficient management of lead data and activities. This integration helps maintain consistency in sales efforts and enhances team collaboration​​​​​​.

Persana AI was co-founded by Sriya Maram and Rush Shahani, with backing from prestigious institutions such as Y Combinator and Other People's Capital. The startup successfully raised $0.5 million to fuel its growth and development​​.

By leveraging AI algorithms for lead identification and utilizing over 30 types of data enrichments, Persana AI enables sales teams to focus on high-quality, convertible leads. Its ability to craft hyper-personalized emails significantly increases response rates, boosting overall conversion rates​​​​​​.

Pricing & Discounts

  • The Starter Plan is priced at $85 per month and is designed for individual use. It offers 2000 credits, unlimited users, and includes an email tool integration. The plan features a prompt library, an AI research agent, the ability to export to CSV, and a Chrome extension. Standard support is provided.
  • For growing businesses, the Growth Plan is available at $189 per month. It includes all the Starter features plus 5000 credits, priority support, and additional integrations like webhooks and CRM. Unique to this plan is the email responder and insights directly in Gmail.
  • The Pro Plan steps up the offering with 10,000 credits for $300 per month, catering to unlimited users and providing all the Growth integrations plus custom options. It adds intent/triggers such as job change alerts, hiring triggers, and company news tracking.
  • Lastly, the Enterprise Plan is tailored for larger teams with specific needs, offering over 10,000 credits with custom pricing. It encompasses all Pro features and integrations, plus custom intent scoring, with priority support.

All plans come with a free trial, and there’s currently a 50% discount offer. Additionally, Persana AI provides a free onboarding strategy call to get you started. For more details or to discuss custom plans, you’re encouraged to speak with their sales team.

Team

The team behind Persana AI is led by Sriya Maram, who serves as the CEO, and Rush Shahani, a co-founder. Both founders have an impressive background, with Rush Shahani being an alumnus of Y Combinator, a well-respected accelerator that has helped launch successful startups.

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Sriya Maram

CEO & co-founder

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Rush Shahani

Co-founder

Funding

Persana AI, a promising startup in the AI domain, successfully secured funding to fuel its growth and development, raising a total of $0.5 million. This financial support came from notable sources, including Y Combinator, a renowned accelerator that has backed many successful startups, and Other People's Capital, highlighting the trust and expectation of significant growth in the industry.

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