Alibaba intensifies focus on combining AI with e-commerce as executives urged to embrace the new technology
2 mins
Published by: Markus Ivakha
21 March 2024, 08:50PM
Alibaba is significantly increasing its use of AI to drive growth in e-commerce, inspired by Jack Ma's vision of the AI e-commerce era.
The company is actively testing various AI tools and expanding its hiring efforts for AI-related roles to integrate generative AI into its core operations.
Key areas of AI implementation include marketing platforms, customer apps, merchant apps, and industry-specific applications.
Alibaba leveraged AI during the Singles Day shopping festival with AI shopping assistants like Taobao Wenwen, demonstrating its commitment to enhancing customer interactions and sales support.
The company's AI initiatives, such as the launch of Aidge, are aimed at reducing costs and improving operations for small and medium-sized enterprises, reflecting a strategic focus on AI-driven strategies led by CEO Eddie Wu and Vice President Zhang Kaifu.
Alibaba intensifies focus on combining AI with e-commerce as executives urged to embrace the new technology
Alibaba is ramping up its use of artificial intelligence (AI) to drive growth in its e-commerce sector, following founder Jack Ma's memo highlighting the beginning of the AI e-commerce era. The company's retail divisions are actively testing various AI tools and expanding their hiring efforts for AI-related roles.
The focus on AI is crucial for Alibaba as it aims to integrate generative AI into its core e-commerce operations to enhance sales and improve customer experiences, ultimately boosting customer retention rates.
Key areas of AI implementation at Alibaba include marketing platform Alimama, customer apps, merchant apps, and industry-specific applications. The recent Singles Day shopping festival served as a testing ground for AI shopping assistants like Taobao Wenwen, showcasing Alibaba's commitment to leveraging AI for consumer interactions and sales support.
Alibaba's AI initiatives, such as the launch of Aidge, aim to streamline operations and reduce costs for businesses, particularly small and medium-sized enterprises. The company's leadership, including CEO Eddie Wu and Vice President Zhang Kaifu, are prioritizing AI-driven strategies to stay competitive and foster innovation within the organization.
We will realign our operations and refocus our business around these two core strategies.
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