Synthesia

Synthesia is an innovative tool designed to revolutionize the process of video content creation using advanced AI technologies. It simplifies the transition from script to screen, enabling the creation of impactful videos in a matter of minutes. This tool is particularly beneficial in scenarios where quick and effective video production is necessary, such as in learning and development, sales enablement, and information security.

Key features of Synthesia include:

1. AI Video Generator: Synthesia creates videos with natural-sounding AI voices and visually compelling content. This feature eliminates the need for specialized equipment or studios, allowing for high-quality production.

2. Multilingual AI Voices: The platform supports over 120 languages, making it possible to localize content for a global audience.

3. Diverse AI Avatars: Synthesia provides an extensive range of over 140 AI avatars, enhancing the diversity and relatability of the videos.

4. One-Click Voiceovers: High-quality voiceovers can be generated with a single click, and closed captions are automatically included for accessibility.

5. Easy Edits: The platform allows for prototyping videos, collaborating for feedback, and making all necessary edits in one place.

Synthesia, as an AI-powered video creation tool, offers a range of use cases across different sectors, making it a versatile option for various professional needs. Here's an overview of some of its key applications:

1. Corporate Training and E-Learning: Human resources departments and educational institutions can use Synthesia to create engaging training videos. These videos can be used for interactive training with virtual presenters, providing consistent content across various locations and languages.

2. Marketing and Advertising: Marketing teams can create promotional videos featuring virtual brand ambassadors, ensuring consistent branding across campaigns. Advertisers can also use Synthesia for localized ads, tailoring them to specific markets without the need for expensive localization processes.

3. Internal Communications: Companies can utilize Synthesia for internal communications like virtual town hall meetings, remote team updates, and project updates. This helps in delivering critical messages in a personalized manner and fostering better collaboration among geographically dispersed teams.

4. Product Demonstrations and Sales Presentations: Sales teams can create product demos and sales pitches with virtual presenters to ensure consistent messaging. E-commerce platforms can also use these features to showcase products, providing an informative shopping experience.

5. Localization and Globalization: Media companies can use Synthesia to dub or subtitle content in different languages. It allows international businesses to create multilingual videos for global distribution, maintaining cultural relevance and consistency in messaging.

6. News and Media Production: Virtual anchors or reporters can be employed to deliver news updates, enabling real-time localization and personalized delivery to viewers worldwide. It's also useful for content creators who wish to produce documentary-style videos.

7. General Content Creation: Synthesia is suitable for creating various types of videos like explainer, marketing, how-to videos, and more. It's a valuable tool for tutors, content creators, and customer support teams to produce engaging content.

Synthesia offers various pricing plans, each tailored to different user needs, from individuals to large enterprises. Here's a breakdown of the key features and pricing for each plan:

1. Starter Plan:

   • Price: $29 per month or $264 per year.
   • Features: This plan is suitable for individual users. It includes 10 minutes of video per month (or 120 minutes per year), 50 scenes per video, and one editor with three guest commenters. Users get access to over 70 stock AI avatars, standard voices, and the ability to upload images and videos. This plan also includes a screen recorder and basic support.

2. Creator Plan:

   • Price: $89 per month or $804 per year.
   • Features: This plan is designed for more frequent users or small teams. It offers 30 minutes of video per month (or 360 minutes per year), 50 scenes per video, and one editor with five guest commenters. It includes over 90 stock AI avatars, including industry avatars, premium voices, the ability to upload custom fonts, and a branded share page. Additional features like the AI script assistant and screen recorder are also included.

3. Enterprise Plan:

   • Price: Custom pricing, requiring contact with the Synthesia team.
   • Features: This plan is ideal for larger organizations and includes unlimited video creation with no restrictions on video minutes. It provides access to over 120 stock AI avatars, including all industry avatars and multiple looks, as well as premium voices and voice cloning. The plan also includes advanced features like SAML/SSO, a dedicated Customer Success Manager, organization-wide collaboration tools, and priority support.

The Synthesia team is comprised of a diverse group of individuals with expertise in AI research, entrepreneurship, and academia. The company was co-founded by Victor Riparbelli (CEO), Professor Matthias Niessner, Professor Lourdes Agapito, and Steffen Tjerrild (COO/CFO). Other key members include Jonathan Starck (CTO), Nadia Eslami (VP Partnerships), and Jakob Marovt (VP of Growth).

Professor Lourdes Agapito, a notable figure in the team, is recognized for her contributions in the field of 3D Vision at UCL. Her research has played a crucial role in developing Synthesia's AI video generation technology. The company's technology focuses on creating photorealistic and expressive human faces in speech, which was once a domain accessible only to the film and TV industries.

Synthesia has grown rapidly since its launch in 2017, becoming one of the top UK AI companies in investment, revenue, and customer base. The London-based firm employs around 200 staff and has achieved a significant market valuation, reaching the status of a unicorn in 2023 following successful funding rounds.



Victor Riparbelli

CEO



Jonathan Starck

CTO



Steffen Tjerrild

COO/CFO



Matthias Niessner

Professor at Technical University

Synthesia has received significant funding over several rounds. They secured $50 million in a Series B funding round led by Kleiner Perkins, with contributions from GV (formerly Google Ventures) and other investors like FirstMark Capital, LDV Capital, Seedcamp, and MMC Ventures. Additionally, Synthesia raised $90 million in another funding round led by Accel. The total funding amount raised by Synthesia is substantial, indicating strong investor confidence in the company's AI video platform and its potential in the market.