Coming soon

Market insights

Coming soon




Navigating Legality: Is It Legal to Use AI Video? A Comprehensive Guide

7 mins

Daniil Bazylenko

Published by: Daniil Bazylenko

29 March 2024, 11:12AM

In Brief

AI in video content presents both opportunities and challenges in terms of legality and ethics.

Copyright considerations are crucial, especially regarding AI-generated content that mimics identifiable individuals' faces or voices without permission.

Regulations such as the Illinois AI Video Interview Act and the Brazilian Senate's Bill of Law 2338 aim to establish guidelines for AI usage and protect users' privacy rights.

Different regions have varying laws governing AI video usage, highlighting the importance of understanding the legal landscape.

Transparency and respect for individuals' rights are key principles emphasized in legal frameworks surrounding AI video usage.

Navigating Legality: Is It Legal to Use AI Video? A Comprehensive Guide

Navigating Legality: Is It Legal to Use AI Video? A Comprehensive Guide

Ever find yourself questioning, "Is it legal to use AI in video content?" In our fast-paced, digitally-dominated age, it's an inquiry that a lot of us have an interest in. The promising rise of artificial intelligence (AI) has indubitably transformed the landscape of video production, but concurrently, it has left us with a whirl of legal ponderings to untangle. Today, we're going to delve into this fascinating subject, neatly unwinding the complexity and clearly illuminating the legal parameters associated with AI video usage.

Let's set the stage with a brief overview:

  • AI in video content can streamline production, enhancing efficiencies and skyrocketing capabilities - but what about the rights of those captured within these videos?
  • On the other side of the spectrum, we see AI's potential to magnify privacy concerns, as it can be uneasily manipulated to create 'deepfake' videos.

So strap in! We're here to unpick this intricate issue, arming you with the knowledge to use AI video legally and ethically.

Copyright Considerations in AI Video Usage

AI video applications, in general, span a broad spectrum when it comes to their legality. At the minimal or no risk end of the scale, free usage is generally permitted. This category includes applications such as AI-enabled video games and spam filters. These types of AI video use foster innovation and creativity without jeopardizing intellectual property rights or causing harm.

In contrast, the use of AI for generating or altering content that simulates an identifiable individual's face or voice without permission could potentially violate copyright laws. Recognizing this, YouTube has eloped a privacy request process through which creators, viewers, and artists can request the removal of such content. In particular, labels or distributors representing artists can request the removal of AI-generated music that utilizes synthetic vocals. Still, YouTube will evaluate each case based on certain factors before acting on the removal requests. These factors include if the content is meant to be a parody or satire, identity of the person making the request, and whether the content features public officials or well-known individuals.

AI video usage also has implications in the music industry. To safeguard artists and their unique vocal abilities, music partners have the right to request the removal of AI-generated music content that mimics an artist's unique singing or rapping voice. This is an essential step to prevent misuse of AI technology and to respect the hard-earned reputation and individuality of artists worldwide.

In essence, while AI presents exciting possibilities in the realm of video creation and manipulation, it is crucial for users and creators to respect copyright considerations and uphold ethical standards.

Ethical Questions Surrounding AI Video

Adding further depth to this discussion, we must consider the recently introduced Illinois AI Video Interview Act, an example of such legislation that aims to build a trustworthy AI environment that prioritizes fundamental rights, safety, and ethical principles while acknowledging the power and impact of AI models.

To illustrate this point, consider AI-enabled video games or spam filters. As per current regulations, these are considered minimal or no risk AI applications, hence they are permitted free usage. Such regulations, however, are designed to balance technological progress with user safety and privacy, by enabling creators, viewers, and artists the right to request the removal of AI-generated or altered content on platforms like YouTube through a privacy request process.

Moreover, the proposed regulations include several key features. First up is the introduction of rights for individuals affected by AI systems. Then comes the assessment for risk categorization, which demands an intense scrutiny into the purpose and potential implications of AI applications before they are released in the market. Additionally, the AI governance guidelines form an integral part of this proposal, setting guidelines for ethical and responsible AI usage.

Undoubtedly, high-risk AI systems will be subjected to strict norms and obligations before their deployment. AI systems that are identified as a clear threat to the safety, livelihoods, and rights of people will be outright banned. This encompasses a wide range of AI applications, from social scoring by governments to even toys equipped with voice assistance that may encourage dangerous behavior.

Another remarkable initiative is the Bill of Law 2338, introduced in May 2023 by the Brazilian Senate. Its aim is to establish stringent rules around AI accessibility and uphold user's privacy rights. To combat the issue of lack of transparency in AI usage, the so-called 'AI Act' introduces transparency obligations to ensure humans are well informed about how AI is being utilized.

High-risk AI systems have been clearly defined and include AI technology used in sectors such as critical infrastructures, educational or vocational training, safety components of products, employment management, essential private and public services, law enforcement, and migration/asylum/border control management.

In conclusion, while it is legal to use AI video, how one does it and where one applies it matters greatly, especially in an era where laws are adapting rapidly to accommodate and regulate powerful AI systems effectively.

Addressing the Legal Gray Areas in AI Video

Every technology has its own gray areas, and AI video is no exception. Specific laws governing AI video usage vary in different regions, so it's important to be informed about the legal landscape that applies to where you are. For instance, the Illinois AI Video Interview Act is significant because it includes elaborate legal guidelines for video interviews.

An equally interesting example can be found in the Brazilian Senate. They had introduced the Bill of Law 2338 back in May 2023, setting up boundaries around AI accessibility and user privacy rights. No matter the medium–be it an AI video or another AI application–privacy is taking the front row in these debates. Globally, we see similar trends identified in the AI Act, a ground-breaking legislation proposed by the European Union.

Key features proposed in the AI Act include clearly stated rights of the individuals affected by AI systems, guidelines about assessing risks, and AI governance rules. All this aims to foster a sense of trust in the AI systems we use. By ensuring that these systems respect our fundamental rights, they promote safety and ethical use of AI.

There are 'risk-based' categories that punctuate the proposed rules. On one end of the spectrum, we see the minimal or no risk AI applications. Typical examples include AI-enabled video games and spam filters. High-risk AI systems, on the other hand, are identified as AI technologies used in critical infrastructures like law enforcement or employment management – where the impact of a misuse (unintentional or otherwise) can be severe.

Before they can be put on the market, high-risk AI systems must meet strict obligations. 'Limited risk' systems, which often refers to the lack of transparency in AI usage, come with their own set of rules. The AI Act introduces transparency obligations to ensure that we, as human users, are well-informed. We have rights. We should not feel kept in the dark about how an AI system is being used.

Understanding these laws and obligations is crucial, both for the creators and users of AI video. If you're a creator, a viewer, or even an artist, knowing your rights gives you power. On platforms like YouTube, for instance, you can request the removal of AI-generated or altered content that simulates an identifiable person's face or voice.

In conclusion, while the legal landscape around AI video usage is complex, being informed about it is essential to ensure that your rights are respected.

Taking everything into consideration, it is evident that navigating the legal expectations around AI video involves a deep understanding of an array of regulations. The AI Act was launched with the goal of achieving transparency, safeguarding the rights of individuals and creating a set of clear requirements for AI elopers and deployers. Laws like Brazil's Bill 2338 serve to reinforce user privacy rights and control accessibility.

When categorizing the risks related to AIs, it's notable to say that low-risk AI applications such as video games and spam filters can be used freely, while high-risk systems must adhere to more stringent criteria. AI systems that pose serious threats to human security are, notably, banned. This includes harmful toys with voice assistants and the application of social scoring by governments.

Finally, it's reassuring to know that legal provisions are in place enabling individuals to request the removal of AI-generated content, solidifying the protection of users and artists alike. Therefore, it's of paramount importance to stay informed and aware about these changing regulations as they continue to evolve in tandem with AI elopment.

User Comments

There are no reviews here yet. Be the first to leave review.

Hi, there!



Blue robot
Brown robot
Green robot
Purple robot

Share this material in socials

Copy link

Join our newsletter

Stay in the know on the latest alpha, news and product updates.