Morph Studio lets you make films using Stability AI–generated clips

Morph Studio lets you make films using Stability AI–generated clips

Morph Studio, with its AI filmmaking platform named Morph Studio, has revolutionized the process of creating films using Stability AI–generated video clips. The platform adopts a user-friendly storyboard approach, allowing individuals to craft and edit shots effortlessly by entering text prompts for different scenes, resulting in a cohesive narrative.

Central to this creative process is Morph's partnership with Stability AI, but the platform envisions expanding its offering with a variety of generative video models. Morph's custom model is also an available option, enhancing flexibility for users. Describing the workflow as a seamless integration of filming, editing, and post-production, Morph's co-founder, Xu Huaizhe, notes that AI has transformed traditional filmmaking, providing the convenience of re-generating shots directly on the canvas.

Originating from a team of computer vision PhD dropouts from the Hong Kong University of Science and Technology, Morph Studio was founded in 2023. Xu Huaizhe acknowledges potential competition from CapCut, ByteDance's AI-powered video editing app. To establish a distinctive position, Morph aims to focus on fostering a vibrant user community and has customized its AI model to cater to creators' specific needs.

Currently employing around 10 people, Morph has garnered $2.5 million in funding from Baidu Ventures. The company's commitment to community-building was evident in its initial product, a platform for sharing AI-generated memes. Recognizing the significance of video-based online communities, Morph prioritizes refining its film production platform to cater to the evolving needs of its users.

Xu Huaizhe emphasizes that people appreciate the AI-generated nature of Morph's content, even if it appears slightly artificial. The platform's journey began with a Telegram group where users communicated solely through AI-generated GIFs. Recognizing the expressive power of memes, Morph has shifted its focus to enhancing its film production platform, catering to the growing demand for creative video content.