Kittl



Kittl is a versatile and user-friendly online tool designed for graphic design purposes. It stands out for its ability to generate impressive designs from simple text descriptions. This makes it especially useful for creating eye-catching visuals for merchandise or social media posts. One of the key strengths of Kittl is its ability to significantly enhance the user's design skills and streamline the creative process, leading to time savings and improved productivity.

The tool offers various features such as an AI Vectorizer, which turns images into vector format, an AI Logo Generator for creating brand logos, and an AI Quote Generator for generating quotes for merchandise. It also includes an AI Background Generator, which can place products in various scenes, and an SVG Converter for converting images into SVG format. Additionally, Kittl provides a range of tools for editing and enhancing images, including AI Image Enhancement and Templates, Icon and Illustration Generators, and a Stock Image Library. These features allow for a wide range of creative possibilities, from designing t-shirts, sweatshirts, hoodies, logos, labels, and posters to creating cards and invitations.





Kittl is a versatile design platform that caters to a wide range of creative needs. It's particularly useful in scenarios where quick, professional-looking designs are required without extensive design skills. Here are some practical use cases for Kittl based on the information gathered:

1. Social Media Graphics for Small Businesses: Small businesses like local bakeries can use Kittl to create vibrant social media graphics. This helps in showcasing products, promotions, and behind-the-scenes content, thus enhancing online engagement and customer interaction.

2. Collaborative Design Projects: Kittl's real-time collaboration features are ideal for marketing agencies or teams working remotely. It enables multiple users to work simultaneously on marketing collaterals, such as brochures and digital banners, ensuring brand consistency across different materials.

3. Personal Projects: For personal use, Kittl can be employed to design invitations, greeting cards, and photo collages. Its user-friendly interface and vast library of assets make it easy to create visually appealing designs for personal events and occasions.

4. Website Design: Kittl can aid in designing visually appealing and user-friendly websites. Its extensive library and easy-to-use interface can help even those with limited design experience in creating professional-looking websites.

5. Product Design and Packaging: Businesses can use Kittl for designing visually appealing products and packaging. This is particularly useful for startups or small businesses looking to establish a strong visual brand identity.

6. Marketing Materials: Kittl can be utilized to create professional marketing materials like flyers, brochures, and presentations. This is beneficial for businesses and individuals looking to promote their services or products effectively.





Kittl offers various subscription plans suitable for different user needs, from individuals to professional teams. Here's a summary of their pricing plans and what each includes:

1. Free Plan:

   • Cost: $0 per month
   • Features: Access to all templates and content, low-res image exports, limited to 100 projects, and 50MB upload space.
   • Ideal for: Individuals or businesses starting out or those who need basic design capabilities.

2. Pro Plan:

   • Cost: $10 per month
   • Features: This plan allows for more advanced features, likely including higher resolution exports and more extensive project and upload capacities than the Free plan.
   • Ideal for: Users requiring more advanced design capabilities and additional features beyond the basic offerings.

3. Expert Plan:

   • Cost: $24 per month
   • Features: Offers the most comprehensive set of tools and resources, suitable for professional designers or businesses with extensive design needs.
   • Ideal for: Professional designers or businesses that require a wide range of design tools and high-quality outputs.



The team at Kittl is composed of a passionate group of individuals who focus on building and creating innovative design products. The team leads include Valentin Scholz as the Head of Growth, who previously held a position at Revolut; Philipp Rukin, the CTO and a former co-founder of App-in-the-air; and Tobias Saul, the CPO and Co-Founder of both Heritage Type Co. and Kittl. Additionally, Kittl's advisory board includes notable figures like Des Traynor, a founder of Intercom; Jakob Foerster, an Associate Professor in AI at the University of Oxford; and Santiago Cabrera-Naranjo, who leads Data, Analytics & AI/ML at Amazon Web Services. The team collectively strives to push boundaries in product development and execution, working towards making design more accessible and innovative​​.



Philipp Rukin

CTO and Co-Founder



Tobias Saul

CPO and Co-Founder



Santiago Cabrera-Naranjo

Leads Data, Analytics & AI/ML

Kittl has successfully raised a total of $49.7 million through three funding rounds. Their latest funding, a Series B round, amounted to $36 million and was announced on January 24, 2024. This funding round was led by IVP, and it occurred just nine months after Kittl's Series A funding, which raised $11 million. The company has been focusing on expanding its capabilities and market reach, especially after achieving rapid growth and a global community of over 1 million designers.