Faraday

Faraday.ai is a cloud-based software designed for B2B companies, helping them use AI ethically to make smart, data-driven predictions. It stands out by only using responsibly collected data, steering clear of questionable methods like data scraping or cookies. Instead, it relies on data from trusted vendors, ensuring everything is above board and permission-based.

This platform isn't just for the tech-savvy; it's built for everyone, including marketers and developers, making it super easy to add AI predictions into daily tasks. Faraday can do a lot, like figuring out which customers are likely to make a purchase, creating detailed customer profiles, estimating how much a customer might spend over time, and mapping out the customer journey.

Faraday.ai is a powerhouse for understanding your customers better and making smarter business decisions. Here's how it transforms customer data into actionable insights:

• Predicting Customer Buying Behavior: Faraday.ai dives into your customer data to forecast who's more likely to make a purchase. This means you can focus your marketing efforts on potential buyers, making your approach more efficient and targeted.

• Creating Detailed Customer Personas: With Faraday.ai, you can sift through customer data to craft detailed profiles or personas. This insight allows for more tailored marketing strategies, as you can speak directly to the specific needs and interests of different customer groups.

• Determining Customer Lifetime Value: Knowing the lifetime value of your customers is like having a crystal ball. Faraday.ai calculates this for you, helping you concentrate on nurturing relationships with customers who'll bring the most value over time.

• Modeling Customer Journey Steps: Understanding the path customers take before making a purchase is crucial. Faraday.ai maps out these steps, giving you the knowledge to create more engaging and effective strategies to move customers along their journey.

• Scoring Leads for Sales Prioritization: Not all leads are created equal. Faraday.ai scores them, so you know who is more likely to convert. This way, you can allocate your sales resources more wisely, focusing on leads with the highest potential.

• Churn Prediction and Prevention: Keeping customers is just as important as finding new ones. Faraday.ai spots the warning signs of a customer about to leave, allowing you to act fast and keep them from saying goodbye.

Faraday.ai doesn't just give you data; it gives you the power to act on it, helping you target the right customers, personalize your marketing, and ultimately, grow your business smarter.

The Faraday team is powered by a dynamic trio of co-founders, each bringing their unique strengths to the table. At the forefront is Andy Rossmeissl, the CEO, who steers the company with a clear vision and unwavering leadership. His involvement from the start shows his deep commitment to Faraday's mission, driving the company towards its ambitious goals.

Robbie Adler steps in as the Chief Strategy Officer, a key player in shaping Faraday's path. He's all about strategizing and making sure the company not only sticks to its long-term plans but also remains flexible and responsive to changes in the market.

Then there's Seamus Abshere, the CTO, who's the brain behind the tech magic at Faraday. He's in charge of pushing the boundaries of technology, ensuring Faraday stays ahead of the curve with innovations that are both advanced and dependable.



Andy Rossmeissl

Co-founder and CEO



Robbie Adler

Co-founder and CSO



Seamus Abshere

Co-founder and CTO

Faraday has impressively raised a total of $11.4 million through eight funding rounds, a testament to the strong support and belief investors have in its vision and technology. The most recent funding boost came on June 28, 2022, with a Convertible Note. This type of funding is pretty flexible; it starts as a loan but can turn into equity later, usually at a lower price, giving investors a sweet deal if the company does well.

The latest funding round saw leadership from FreshTracks Capital and participation from Intercap, among others. FreshTracks Capital stepping up as a lead investor is significant. They're known for picking out and supporting ventures with high potential, and their interest in Faraday is a big thumbs up. Intercap joining in adds to the momentum, highlighting Faraday's strong position and promising future in the eyes of those who know the tech and investment world inside out.