BenchMark Email

BenchMark Email

Smart EmAIling, Simpler Marketing

Elevate email campaigns with AI-driven content creation, advanced segmentation, and personalized engagement.
#13 in "Marketing
#27 in "Writing
Price: Free + Paid


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Use cases
Pricing & Discounts
UX/UI review
Founder Interview


Benchmark Email's Smart Content feature is designed to streamline the email copywriting process, making it easier to generate fresh, personalized email content quickly. It helps users overcome the challenge of starting from a blank page by transforming existing content and ideas into new email copy.

This feature is particularly useful for creating personalized emails at scale, ensuring email campaigns are always engaging and relevant to the audience.

Use cases

Benchmark Email's Smart Content is a versatile and innovative tool designed to enhance email marketing efforts by leveraging AI technology. Here are several key use cases for this tool:

  1. AI-Driven Email Copy Generation: Smart Content excels in creating fresh and relevant email content. It's particularly adept at generating new ideas and perspectives on commonly discussed topics, which can be invaluable for keeping your email content engaging and up-to-date.

  2. Repurposing Existing Content: One of the standout features of Smart Content is its ability to transform existing email copy into fresh content. This is especially useful for marketers who want to maintain consistency in their messaging and value proposition while still offering new and engaging content to their audience.

  3. Overcoming Blank Page Anxiety: Starting the writing process can often be daunting. Smart Content helps mitigate this by generating initial drafts based on a few ideas or keywords. This feature can jumpstart the creative process and lead to more engaging and effective email content.

  4. Personalized Emails at Scale: Personalization is key in email marketing, and Smart Content facilitates this by enabling the creation of tailored email content for different segments of your audience. This saves significant time and effort in content creation.

  5. Fuel for Email Marketing: The tool assists in writing email copy for A/B testing, creating hyper-personalized content, and connecting new ideas to new audiences. This ensures that your email campaigns are always active, relevant, and engaging.


Benchmark Email is an email marketing platform that offers tools for creating, managing, and tracking email campaigns and automations.

It includes features like AI-driven email copy generation, advanced segmentation, landing page creation, surveys, polls, and A/B testing.

It's suitable for businesses of all sizes, email marketers, and content creators needing efficient tools for email campaigns.

Yes, Benchmark Email offers a free plan with basic features and a limited number of email sends per month.

Benchmark Email offers various plans, including Free, Pro, and Enterprise, with pricing based on the number of contacts or email sends.

Yes, Benchmark Email allows for the creation of personalized emails at scale, saving time in content creation.

Yes, they offer customer support, including live chat and email assistance.

Pricing & Discounts

Benchmark Email offers a variety of pricing plans, each catering to different needs and sizes of email marketing campaigns. Here's a comparison of their main plans:

  1. Free Plan: This plan allows unlimited subscribers but limits you to 250 email sends per month. It's a basic option for those just starting out or with minimal email marketing needs.

  2. Pro Plan: The Pro plan offers more functionality and flexibility in terms of the number of emails you can send. It includes features like advanced automation, e-commerce automations, and the ability to create landing pages. The pricing for this plan is structured in two ways:

    • Subscriber-Based Pricing: Charges based on the number of contacts in your list. For example, for 500 contacts, it costs $15 per month, and for 100,000 contacts, it's $499 per month.
    • Send-Based Pricing: Charges based on the number of emails sent per month. For instance, for 10,000 email sends, the cost is $40 per month, and for 250,000 sends, it's significantly higher.
  3. Enterprise Plan: Designed for businesses with large email volumes or unique deliverability needs. This plan offers custom pricing, which is determined based on the specific requirements of the business.


Benchmark Email was founded by Curt and Denise Keller, who transformed their hard work and dreams into an international company. Today, it's led by a world-class leadership team, including Jonathan Herrick as CEO, Curt Keller as CIO, Denise Keller as CFO, and other key figures like Matt Rhodes (CTO), Virender Mohan Dang, Debbie Running, Raquel Herrera, Jose Hernandez, and Paul Rjinders. These leaders continue to drive innovation and equip businesses with tools to enhance customer relationships. Benchmark Email's team embodies core values that reflect their diverse, global presence, uniting smart, talented, and hardworking individuals. For more details, please visit their website.


Jonathan Herrick



Curt Keller



Denise Keller



Matt Rhodes


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